ABOUT SALLY
Home / About Sally
SOMETHING ABOUT SALLY
Dr. Sally Hammoud
Dr. Sally Hammoud is a catalyst for educational excellence, with a remarkable journey that weaves through prestigious institutions, pioneering research, and a passion for enriching the academic landscape. Her profound impact on higher education and dedication to students and her field make her a formidable presence in the realm of communication studies.
Academic Biography
Impact on Higher Education and Beyond
Sally Hammoud’s multifaceted academic journey reflects her dedication to educational excellence, curriculum development, and fostering enriching learning experiences for students. Her contributions to higher education have a lasting impact on institutions and the academic community as a whole.
American University of Beirut
Designing Cutting-Edge Educational Programs
In her current capacity at AUB, Sally is instrumental in designing diplomas and educational programs that adhere to AUB’s rigorous accreditation standards. Notable among her recent accomplishments is the creation of a diploma in Artificial Intelligence, Communication, and Branding, demonstrating her commitment to pioneering educational offerings.
In addition, Sally has been lecturing topics as “Ethics of Crisis Communication” at the Olayan School of Business.
She also is an active member of the Case Hub contributing to the bilingual production of case studies focusing on organizations in the MENA region.
Indian Institute of Management
Intercultural academic experience at Indian Institute of Management
Due to her notable online and media presence, Sally was head hunted by the Chair of Marketing Department at IIM, one of the prestigious schools of management in the Pan region. She was appointed as a visiting faculty at the institute delivering diverse courses of communication such as Written Analysis Communication, Critical Thinking and Leadership courses. She also paved the way for her colleagues in Lebanon to join the faculty and bridge between the Indian and Lebanese Academia.
American University in Dubai
She held the roles of Assistant Dean and Assistant Professor at Mohammed Bin Rashed School of Communication at the American University of Dubai, she had a remarkable impact on her students and colleagues where she lectured at the Graduate program courses as “Managing the Media Landscape in International and Local context” where she hosted notable media personnel from the industry in the region in her lectures. She also passionately taught at the undergraduate program “Public Service Announcement” and “Media Culture and Society”
Lebanese American University
A Decade of Dedication
Sally’s commitment to education extends over a decade at the Lebanese American University (LAU), where she has holds the positions and Executive Education Consultant since 2010. And later the positions of Assistant Professor at LAU, she masterfully orchestrated and managed a diverse array of educational programs, collaborating closely with faculty, industry experts, and students. Her pivotal role ensured the delivery of high-quality educational experiences tailored to the evolving demands of learners and industry alike.
Pioneering Research and Publications
In addition to her extensive academic experience, Sally is actively engaged in academic and non-academic publications, where she is exploring new and futuristic topics in areas of artificial intelligence, communication, and social behaviors, or tipping into controversial socio-political issues in Arab society.
She is a renowned author at several Arab and European institutions and media channels, where she is regularly hosted on several Arab TV stations.
Educational Background
Building on a Strong Academic Foundation
Sally Hammoud’s academic foundation has been instrumental in shaping her expertise and contributions to the field of communications. Her contributions to academia are rooted in her extensive educational background, which has provided her with a strong foundation for her research and scholarly endeavors.
Sally’s educational background has provided her with the essential knowledge and research skills that have fueled her scholarly pursuits. Her academic journey, from undergraduate studies to her Ph.D., has equipped her with the expertise to excel in her research and make significant contributions to the field of communications.
Doctoral Studies
Sally earned her Ph.D. in Communications from the Lebanese University, where she delved deep into the intricacies of Communication & Media Studies. Her doctoral thesis, published in 2020, titled “Artificial Intelligence and Language in Building Digital Reputation in Contemporary Public Relations,” explored the intersection of artificial intelligence and language in shaping digital reputation within the context of modern public relations, contributing valuable insights to the field.
Master's Degree
Prior to her doctoral studies, Sally completed her Master of Arts (M.A.) in Organizational Communication, also at the Lebanese University, graduating in 2013 with High Distinctions. This program equipped her with a deep understanding of communication within organizational settings, preparing her for a career that blends academic expertise with practical insights.
Undergraduate Studies
Sally’s academic journey commenced with her undergraduate studies at the Lebanese University, where she earned her Bachelor of Arts (B.A.) degree in Public Relations and Advertising. This foundational education laid the groundwork for her subsequent academic and professional achievements, instilling in her a solid foundation in the principles of public relations and advertising.